Think of some of the products, services or brands that you love the most. What comes to mind? There are hundreds of products, services and brands that we use, wear and interact with. Most of these we don’t think much about. Most of them are average. If there were a reason to switch to another […]
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Too often we marketers tell the story we want to tell not the story customers and members need to hear. A large hospital network in my area has billboards up all over town with this statement “A Passion for Robotic Surgery”. I imagine that the committee that approved this ad loves the message. It makes them […]