If your job is to attract new members, grow member engagement and retain members then your job is a big one. More than advertising or communications you need to tell a story if you are to be successful. It is hard to tell the story when you don’t have a part to play in creating […]
What Are Your Members Hungry For?
Coffee and donuts smell so good in the morning (even for a non-coffee drinker like me). The big state fairs and even the smaller county fairs have the schtick down. In the morning vendors sell coffee while the mini-fried donut machine pumps out treats by the dozens. Even the most health conscious can’t help but […]
What Your Members Don’t Know They Need
How many of your member’s friends or colleagues tell them they need to: read this do this see this undertand this hear this because this is going to be a good for them. They didn’t know they needed this, but they do. Your member’s friends and colleagues may not be helping them find what they […]