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July 16, 2019 By Amanda Kaiser

Association Silos Can Create Broken Promises

Got silos?

Filed Under: Member Experience, Uncategorized Tagged With: association benefits, association value, brand promises, member communications, member expectations, member experience, member perceptions, perception of value, products

July 21, 2014 By Amanda Kaiser

What Is Member Marketing?

If your job is to attract new members, grow member engagement and retain members then your job is a big one. More than advertising or communications you need to tell a story if you are to be successful. It is hard to tell the story when you don’t have a part to play in creating […]

Filed Under: Marketing, Member Marketing Tagged With: brand, brand story, content marketing, customer service, innovation, member marketing, member service, products, story-telling, web strategy

June 30, 2014 By Amanda Kaiser

What Are Your Members Hungry For?

Coffee and donuts smell so good in the morning (even for a non-coffee drinker like me). The big state fairs and even the smaller county fairs have the schtick down. In the morning vendors sell coffee while the mini-fried donut machine pumps out treats by the dozens. Even the most health conscious can’t help but […]

Filed Under: Association Marketing Tagged With: career cycles, cycles, innovation, marketing, merchandising, new-to-the-profession, products, seasons, services

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