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October 19, 2017 By Amanda Kaiser

Associations Always in Beta

The rate of change requires that associations always be in beta. No worries! We can learn this.

Filed Under: Association Innovation Tagged With: association innovation, beta testing, concept testing, forward thinking, innovation mindset, innovation practice, innovation process, product testing

July 17, 2013 By Amanda Kaiser

3 Steps for Testing a New Business Idea

You have a great idea and you are ready to take it to market. But wait! Is this idea good enough to stand on its own? Leading consultancies estimate that as many as 66% to 95% of new products fail each year. Will you be one of them? Not if you test your idea first. […]

Filed Under: Avoiding Business Problems, Customer Insights, Making Good Decisions, Market Research Tagged With: business testing, concept testing, customer insights, market research, product testing, test market

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