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October 30, 2013 By Amanda Kaiser

Customer Buying Cycle

Here’s an interesting idea for every marketer featured on the Twist Image Podcast on the idea that potential customers and members are always in one of three stages of the buying cycle and 90% of the time marketers are focused on only one of the three. Broadly  Avinash Kaushik, Digital Marketing Evangelist for Google, describes the three stages […]

Filed Under: Attracting Customers, Delighting Customers, Developing Solutions, Marketing Ideas Tagged With: buying cycle, content strategy, potential customers, purchase cycle

September 21, 2011 By Amanda Kaiser

How Do I Get Customers?

I am already bumping my first scheduled article for this one. I got my first reader question (thanks Dad) and it is an important question for all business owners. How do I attract my first customers? I just started this blog so, how do I build an audience? My Dad’s friend is starting a handyman business and how does he […]

Filed Under: Attracting Customers, Delighting Customers, Marketing Ideas Tagged With: deliver great experience, potential customers, referral, word of mouth

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