Associations have a huge untapped advantage over their for-profit competitors. Likely your competition is operationally focused. They are focused on squeezing a bit more profit out of the system. This is where an association can win!
There is a gaping void of trust in the professional world today. We see this everywhere. Some new hires may not do the work they signed on to do. Some co-workers don’t deliver what they said they would deliver. Some team members miss deadlines. Some consultants deliver underwhelming results. Some giant corporations lay all the […]
H/T to Greenfield Services for using the name Engaging Associations for their Summer summit. We talk about engaging members but what about us association professionals being engaged with our members? Related: What I’ve learned from associations that excel Do our association’s members feel taken care of? Little habits that hurt our associations credibility