What is going on behind the scenes at your conference?
Participation is key to learning but, attendees may be reluctant to contribute.
Scarcity is celebrated in some business models but not in others. For companies like Apple product scarcity works. There are those die-hard Apple fans who camp out and stand in line to get the latest release iPhone. This gives them a story to talk about and to tell themselves. Being part of the launch day experience […]