All the unintentional ways we warn attendees to not engage, not learn, not come back to our conference.
It is Easy to Misinterpret Members’ Opinions when Observing Their Behavior
As association executives we assume we know how members feel but the only way to know how members feel is to ask.
We Have Questions that Member Surveys can’t Answer
For every question we have about our association’s business our members have the answer. To often we don’t get the answers we need because we either don’t ask the question or we ask the question in the wrong way with the wrong methodology. We tend to turn to surveys first because they are easy and […]