All the unintentional ways we warn attendees to not engage, not learn, not come back to our conference.
As association executives we assume we know how members feel but the only way to know how members feel is to ask.
For every question we have about our association’s business our members have the answer. To often we don’t get the answers we need because we either don’t ask the question or we ask the question in the wrong way with the wrong methodology. We tend to turn to surveys first because they are easy and […]