What we think members should do might be different from what they need to do.
My Sleep Study Illustrates the Problem with Association Data
Association data tells you what is going well and what is not going well, but you cannot do anything about it until you know why. Data doesn’t explain why.
How To Develop A New Product Pipeline For Your Association
Innovation is scary for many organizations because it is not something many are in the habit of doing. Create a practice or a habit of innovation and it becomes much much easier. Here are the 11 key steps in the process. 11 steps for creating a new product pipeline 1. Segment your membership by similarities, […]