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June 11, 2020 By Amanda Kaiser

This is the Perfect Time for Some Association Spring Cleaning

It is time for Spring cleaning, not for your home, but your association.

Filed Under: Association Innovation Tagged With: discontinue, innovation, innovation practice, innovation process, legacy product, new product development process, sunset

October 15, 2019 By Amanda Kaiser

How to Get Members to Do What You Want Them to Do

What we think members should do might be different from what they need to do.

Filed Under: Association Value Tagged With: association innovation, delivering value, member value, membership value, new product development process, perception of value, value proposition

April 11, 2017 By Amanda Kaiser

My Sleep Study Illustrates the Problem with Association Data

Association data tells you what is going well and what is not going well, but you cannot do anything about it until you know why. Data doesn’t explain why.

Filed Under: Member Research Tagged With: data, matching needs with solutions, new product development process, product development, qualitative, qualitative member research, quantitative, quantitative member research, risk, solutions, strategic planning

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