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January 20, 2015 By Amanda Kaiser

Our Associations are Not for Everyone

What is your association’s penetration? That is a tricky question. On the surface it sounds simple. The formula is: the quantity of members we have divided by the total quantity of the kind of professional we serve. If we have 3,000 brand managers as members and there are 250,000 professionals with the title of brand […]

Filed Under: Association Strategy, member segmentation Tagged With: engaged members, loyal members, member audience, member segmentation, member segments, members who love us, target members

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