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October 15, 2019 By Amanda Kaiser

How to Get Members to Do What You Want Them to Do

What we think members should do might be different from what they need to do.

Filed Under: Association Value Tagged With: association innovation, delivering value, member value, membership value, new product development process, perception of value, value proposition

October 3, 2019 By Amanda Kaiser

How Much Email is Too Much Email for Members?

Long-time members may complain about the volume of emails, but new members probably are not getting enough.

Filed Under: Member Experience, Member Marketing Tagged With: association value, association value trigger point, email, email campaigns, email marketing, email messaging, member value, value of membership

June 27, 2019 By Amanda Kaiser

Secretly Counting On a Happily Ever After

Or why members do not respond as quickly and enthusiastically as we want them to.

Filed Under: Association Strategy Tagged With: awareness, marketing message, member participation, member retention, member value, project, renewals, revenue, start small, value

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