A video interview of Jay Daughtry at the ASAE 2013 Technology Conference & Expo first introduced to me the idea of “the Amazoning of expectations”. In a post for the Maryland Association of Certified Public Accountants Bill Sheridan explains the concept: Sites like Amazon have raised the bar for our expectations of how technology should […]
Why We Need To Focus On Just Our Best Members
As marketers and CEO’s we’re easily seduced by “more”. More members, more attendees and more website visits. The amazing paradox is that more doesn’t actually make your association matter. In fact a large disparate group dilutes your association’s effectiveness. It’s having enough of the right members that really matter. Members who care, who see the […]
Is Your Association Turning Into A Commodity?
Consider these market forces that are activly eroding associations: Everyone is a writer Anyone can create and publish remarkable content. Fire up your computer, log into WordPress and create a platform; anyone can publish content to the world. Consultants, members and vendors are publishing content, articles, research, insight and opinions that until relativly recently was […]