In absence of a story, members make one up and it is usually negative. Here’s how to shape a positive story for members.
Consider these market forces that are activly eroding associations: Everyone is a writer Anyone can create and publish remarkable content. Fire up your computer, log into WordPress and create a platform; anyone can publish content to the world. Consultants, members and vendors are publishing content, articles, research, insight and opinions that until relativly recently was […]