Why do members hate being pressured? Because it feels like a trick. Tricks inspire distrust.
Think that associations can’t play favorites? They can and should. We can welcome everyone but only partner with the best.
As marketers and CEO’s we’re easily seduced by “more”. More members, more attendees and more website visits. The amazing paradox is that more doesn’t actually make your association matter. In fact a large disparate group dilutes your association’s effectiveness. It’s having enough of the right members that really matter. Members who care, who see the […]