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March 8, 2018 By Amanda Kaiser

The Select Group Within Our Membership That We Need to Get Closer to

The Select Group Within Our Membership That We Need to Get Closer to

Identify and start talking to this special group. They have the cure for what ails the industry or profession.

Filed Under: Association Innovation, Association Strategy Tagged With: association solutions, behavior, creative solutions, innovation champion, innovation culture, innovators, member contribution, member problems, member segment, trends, trends in the profession

October 24, 2017 By Amanda Kaiser

A Cheaper, Faster Way to Conduct Your Member Listening Tour

A Cheaper, Faster Way to Conduct Your Member Listening Tour

If you don’t have the money or time to go on a listening tour you can still meet your goals using this method.

Filed Under: Association Innovation, Member Research Tagged With: listening, member insights, member problems, member relationship, member research, qualitative member research, starting relationships

September 21, 2017 By Amanda Kaiser

Stop Missing the Mark on Member Needs

Stop Missing the Mark on Member Needs

Use this 3-step decision path to narrow the focus and prioritize the projects that will matter to members without getting stuck along the way.

Filed Under: Association Innovation Tagged With: association innovation, innovation mindset, innovation practice, innovation process, member benefits, member needs, member problems

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