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January 22, 2019 By Amanda Kaiser

Qualitative Research Reveals What Matters Most to Members

Explore how interactive research can get you answers to your strategic questions.

Filed Under: Member Research Tagged With: important, member phone interviews, member problems, member research, qualitative member research, quantitative member research, survey, trends

November 23, 2015 By Amanda Kaiser

Why No Member Surveys May be Better Than One Survey

3 reasons why surveys (or surveys done first before other methods of member research) may be very risky for your association.

Filed Under: Member Research Tagged With: context, member insight, member insights, member phone interviews, member survey, qualitatitive member research, qualitative, quantitative, storytelling

December 9, 2013 By Amanda Kaiser

Smaller Associations Don’t Understand Member’s Needs

Does your association use member research to measure member needs? If you do, are you just using one research methodology? Associations with more than 20,000 members and those with operating budgets over $5 million are more inclined to use research to measure member needs, and are significantly more likely to employ several research methodologies than […]

Filed Under: Member Research Tagged With: member insights, member phone interviews, qualitatitive member research, quantitative member research, strategic planning

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