Even though the association may be delivering tons of value, we still miss out when we don’t understand our member’s personal worldview.
Let’s tell ourselves “We are not that fragile”. We can listen to our members’ feedback, comments, criticisms and be OK. We’ll be better for it even.
Event professionals, membership directors and executive directors know this well. Member feedback is often conflicting. Feedback often happens in the heat of the moment. Feedback often a result of high emotion, positive or negative. Feedback many times comes from those who do not represent core members. Feedback can be hard to take. Feedback can be off […]