Our associations are at a cross-roads. We can keep doing what we are doing or we can position ourselves to solve the member problems of the future.
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When you know what your members problems are you can solve them. Terry Monroe, Director of Membership and External Relations for the International Association of Fire Chiefs caught this incongruity: The top challenge to growing membership is difficulty in communicating value or benefits, but in terms of top membership goals, “increase understanding of member needs” is […]