We get backed into a corner when we have no choice but for our newest introduction to succeed. So we rely on authorities but there is only one group that can really help us.
The Mid-Atlantic Society of Association Executives annual assocation conference was held last week. From the two keynotes and eight sessions two clear themes emerged around member experience and story telling. Member Experience Member experience is how your members feel every time they connect with your association whether online, via phone or in person at events. […]
Lose weight without an audience. There are at least a hundred maybe a thousand ways of saying “want to lose weight by exercising?”. Describing how you do that exactly is complex and varies widely by end-user. Not benefits, emotions A home-gym sales man may hear customers say over and over again “I’d like to build […]