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June 4, 2019 By Amanda Kaiser

Member Expectations Profoundly Influence Their Experience

Set the right expectations and use them for your member’s benefit.

Filed Under: Association Marketing Tagged With: beta testing, exceeding expectations, expectations, member communications, member expectations, member experience, member marketing, member messaging, networking, tone

May 16, 2019 By Amanda Kaiser

Member Engagement Is Not Convenient for Us

Every day we balanceĀ convenience with the engagement work that our members want.

Filed Under: Member Engagement Tagged With: association change, association innovation, customer service, discontinue, member engagement, member marketing, member messaging, member service, new member onboarding, qualitative member research, shortcut, welcoming

March 7, 2019 By Amanda Kaiser

Bridging the Gap Between the Association and the Members

There is a gap of understanding between the association and every one of your members.

Filed Under: Association Marketing Tagged With: association solution, email, member communications, member marketing, member messaging, member problems, membership value

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