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May 21, 2020 By Amanda Kaiser

Association Dump Trucks Habitually Bury Members

Learn about the Dump Truck Effect and how it impacts your new members.

Filed Under: Member Engagement Tagged With: member marketing, new member engagement, new member onboarding, new member orientation, onboarding, orientation, welcome, welcoming

June 4, 2019 By Amanda Kaiser

Member Expectations Profoundly Influence Their Experience

Set the right expectations and use them for your member’s benefit.

Filed Under: Association Marketing Tagged With: beta testing, exceeding expectations, expectations, member communications, member expectations, member experience, member marketing, member messaging, networking, tone

May 16, 2019 By Amanda Kaiser

Member Engagement Is Not Convenient for Us

Every day we balanceĀ convenience with the engagement work that our members want.

Filed Under: Member Engagement Tagged With: association change, association innovation, customer service, discontinue, member engagement, member marketing, member messaging, member service, new member onboarding, qualitative member research, shortcut, welcoming

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