Check out this new diagram detailing the process of member engagement.
Our members have no idea what it is like to be us so they might jump to the wrong conclusions.
Until very recently brand was nearly synonymous with logo in the same way marketing was nearly synonymous with advertising. In both cases, brand and marketing, mean so much more. Your association’s brand is defined as your most important stakeholders perception’s about your organization. Your most important stakeholders may be your members or even a sub-segment […]