We accept that these goals are correct: grow membership, have more attendees, attract more non-members. Maybe growing isn’t what we need, maybe bettering is what we need.
Monday I spoke with museum professionals about all the ways to attract various audiences using marketing storytelling. Storytelling is more effective than fact-based marketing, it connects with the receiver in a way that normal marketing can’t. We talked about examples of different kinds of storytelling, about how to tell if you’re telling the right stories […]
What the heck happened to Kodak? How could a 100+ year old, 10 billion dollar company go out of business? How could a brand that is synonymous with photography be gone? Well… their market changed. Their industry changed. The technology changed. Their customers changed. And eventually, painfully they went out of business. But even with […]