Are we putting too much stock in association benchmarking reports? Probably. Here are 3 things to keep a look out for when you review the next one.
For every question we have about our association’s business our members have the answer. To often we don’t get the answers we need because we either don’t ask the question or we ask the question in the wrong way with the wrong methodology. We tend to turn to surveys first because they are easy and […]
The quickest way for hurting associations to fix what ails them is to better understand their members. We need to know member’s needs and empathize with their challenges; this is the path to learning how to serve members the best. Marketers tend to take ownership for this work but, the results become much more meaningful […]