There are 2 styles of welcoming members. Why just be nice when you can be truly welcoming? Related articles: Not just a member benefit but an experience First impressions are critical for associations Are you filling your members’s love bucket?
Related posts: How member expectations work The Amazoning of expectations for associations Members want to engage, are you letting them?
Until very recently brand was nearly synonymous with logo in the same way marketing was nearly synonymous with advertising. In both cases, brand and marketing, mean so much more. Your association’s brand is defined as your most important stakeholders perception’s about your organization. Your most important stakeholders may be your members or even a sub-segment […]