We set the tone for members. We shape their experiences. We develop the environment. All of which impact our members. We can push them to be reactive or we can encourage them to be strategic, be resilient and be creative.
Staff members, board members and the association’s members internalize the cues we send. We can set a whole new tone by modeling the behavior we want to see in our association.
Imagine if associations took the lead in helping to make the world a better place.