Why blunders happen in associations and what to do about the inevitable blunders we are bound to make.
Members say if they don’t see value in the first few weeks or few months or even the first few days of their membership, they start ignoring the association’s communications. Here is how to avoid this.
Member marketing is in a downward spiral. Better technology gives us inexpensive email and free social media, which allows us to message our members whenever we feel like it. Our members are literally being attacked by messages. Every day they receive more promotions and content than they could ever possibly read. Think of your inbox. […]