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December 17, 2019 By Amanda Kaiser

The Two Paths We Take

Both paths hurt member engagement, better to take a third, less-traveled path.

Filed Under: Association Innovation Tagged With: association innovation, association strategy, innovation process, member benefits, member experience, membership value, organizational strategy

June 26, 2018 By Amanda Kaiser

What Association CEO’s Need to Do About Membership

CEO determines the focus of the membership department. Which path is your association taking?

Filed Under: Association Leadership, Member Experience Tagged With: association CEO, association strategy, being approachable, member belonging, member benefits, member experience, member focused, member insights, membership, membership value

September 21, 2017 By Amanda Kaiser

Stop Missing the Mark on Member Needs

Use this 3-step decision path to narrow the focus and prioritize the projects that will matter to members without getting stuck along the way.

Filed Under: Association Innovation Tagged With: association innovation, innovation mindset, innovation practice, innovation process, member benefits, member needs, member problems

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