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October 11, 2018 By Amanda Kaiser

The Real Value of Associations for Members

The Real Value of Associations for Members

The value of your association might not be what the staff thinks it is at all.

Filed Under: Association Value Tagged With: engaged members, member belonging, member challenges, member experience, member focus, member value

July 12, 2018 By Amanda Kaiser

When Members Believe the Association is Their Cause

When Members Believe the Association is Their Cause

When your members think the association is their cause, the association’s strategy, innovation plan, and marketing messaging might not be hitting the mark.

Filed Under: Association Innovation, Association Marketing, Association Strategy Tagged With: association benefits, cause, engaged members, member belonging, member insights, member needs, member opinions

June 26, 2018 By Amanda Kaiser

What Association CEO’s Need to Do About Membership

What Association CEO’s Need to Do About Membership

CEO determines the focus of the membership department. Which path is your association taking?

Filed Under: Association Leadership, Member Experience Tagged With: association CEO, association strategy, being approachable, member belonging, member benefits, member experience, member focused, member insights, membership, membership value

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