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December 17, 2014 By Amanda Kaiser

Helping Our Members Matter More

We help our members become: Profitable Efficient Effective Known Helpful Safer Informed Connected Happier When we do this well we help our members matter more. That may be the the top goal of every association; helping our members matter more. But we can only help our members more when we know what to help them […]

Filed Under: Member Insights Tagged With: conversations, interviews, matter, mattering, member insights, member research, observation, problems, solutions

January 27, 2014 By Amanda Kaiser

What Do You Want Your Members To Become?

“When Apple designed their first store, they made sure that over half of it was dedicated to what they called, ‘solutions’. While most retailers were showing people what they had in stock, Apple was showing people what their products could help them become.” Quote from Bernadette Jiwa on her marvelous The Story of Telling blog The idea […]

Filed Under: Association Strategy Tagged With: association story telling, mattering, mission, story-telling, vision

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