Professionals, our members, are experiencing significant on the job pain. Who better to help them and solve their problems but us?
Members will say that they join associations for the professional development and networking. Professional development and networking are two socially-acceptable corporate words that are actually code for: I want to belong I want to be worthy I want to make friends I want to be seen I don’t want to be lonely I want to matter […]
Member marketing is in a downward spiral. Better technology gives us inexpensive email and free social media, which allows us to message our members whenever we feel like it. Our members are literally being attacked by messages. Every day they receive more promotions and content than they could ever possibly read. Think of your inbox. […]