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January 16, 2020 By Amanda Kaiser

The False Promise of Metrics for the Association Community

Are your metrics hurting engagement rather than boosting it?

Filed Under: Member Engagement Tagged With: association strategy, conference registration, goals, marketing, membership, metrics, promotions, purchase, renewals, revenue, strategic planning

November 20, 2018 By Amanda Kaiser

Association Awareness is Actually a Different Problem in Disguise

Most association’s awareness problems are member engagement problems in disguise.

Filed Under: Association Strategy, Member Engagement Tagged With: association value, awareness, marketing, member awareness, member engagement, word of mouth

August 6, 2015 By Amanda Kaiser

Member Strategy, Marketing and Innovation is not…

Member strategy, marketing and innovation are not what we think they are. Instead they really are….

Filed Under: Association Marketing, Association Strategy, Innovation, Marketing Tagged With: association strategy, change, innovation, marketing, member focused, member marketing, member problem, member problems, member-centric

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