Marketing shortcuts can work for corporations but can harm an association’s member engagement.
The solution you jump to might not fix the real problem.
We want to quickly categorize project outcomes as good or bad. Twitter is taking longer to get 10K followers than we expected – it is bad. The marketing promotion didn’t get many clicks – it is bad. There was a 5% increase in attendees to the annual conference – it is good. What if there’s more to […]