Nothing pegs you as an industry outsider faster than using the wrong language.
We get backed into a corner when we have no choice but for our newest introduction to succeed. So we rely on authorities but there is only one group that can really help us.
Most people are not going to do what you want them to. Even though you know many potential members would benefit from membership, most will not join. Even though there is significant value in becoming more engaged, most members will not engage. Even though contributing can be more rewarding than the effort, most will not […]