Or why members do not respond as quickly and enthusiastically as we want them to.
Here’s a powerful thought from a well known marketing copywriter, Ash Ambrige, CEO House of Moxie, Inc.- Don’t think about what your product or service does–think about how it’ll help them become the person they want to be, and then figure out what you can say to appeal to that desire. Too often we market […]
Great businesses win when they develop fabulous marketing messaging. By messaging, I’m talking about the” what” you’re saying about your business or yourself; not the “how” you are saying it (i.e. signs, brochures, website, etc.) I’ll illustrate the power of a great message with a fictitious example. Jim is a local artist and store owner […]