If an association’s rebranding initiative focuses on name, tagline and look it is not going nearly far enough.
This is a guest article that I originally wrote for SocialFish and you can find the original here. It was also picked up by MemberClicks and you can see their take on it here. We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo. Every […]