Is it possible that we think things are worse in the association industry than they really are?
We may have 500 members or 10,000 members or a 100,000 members. No matter our size we can’t focus with the same intensity on each and every member. So who do we focus on?
There are nearly infinite ways to delight your members. There are dozens of paths to promoting your products. There are hundreds of new services you can develop. There are many ways to tell your story. Your opportunities are vast. But your resources are very finite. The trick then is to select only a few opportunities, […]