When the interaction is easy, intuitive, and maybe even fun members engage. Add friction, and they don’t.
Members notice the design of everything. Great design invites them to engage. Poor design stops them cold.
A video interview of Jay Daughtry at the ASAE 2013 Technology Conference & Expo first introduced to me the idea of “the Amazoning of expectations”. In a post for the Maryland Association of Certified Public Accountants Bill Sheridan explains the concept: Sites like Amazon have raised the bar for our expectations of how technology should […]