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August 25, 2014 By Amanda Kaiser

What Doesn’t Kill You Makes You Strong

The internet has had a devastating effect on associations. Today, there is no shortage of content or ways to digitally reach out and meet someone else in your field – for free. There is a shortage of quality however. The internet’s weakness could become association’s opportunity. Sure there’s no shortage of things to read. Google returns […]

Filed Under: Association Innovation Tagged With: connect, connection, curate, Internet, network, opportunity, quality, strong, weak

December 21, 2011 By Amanda Kaiser

Where Should You Concentrate Your Marketing Efforts?

A research report just out from the Pew Research Center shows that people use the Internet, particularly search engines to find local businesses. 60% get their information about local businesses from: 1. The Internet – 47% (Search engines – 36%, specialty websites – 16% and surprisingly social media – 1%) 2. Newspapers – 30% 3. Word of mouth – 22% […]

Filed Under: Attracting Customers, Marketing Ideas, Web Tools Tagged With: find local businesses, Google +, Google Places, Google Search, Internet, newspapers, Where to market

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