The internet has had a devastating effect on associations. Today, there is no shortage of content or ways to digitally reach out and meet someone else in your field – for free. There is a shortage of quality however. The internet’s weakness could become association’s opportunity. Sure there’s no shortage of things to read. Google returns […]
Where Should You Concentrate Your Marketing Efforts?
A research report just out from the Pew Research Center shows that people use the Internet, particularly search engines to find local businesses. 60% get their information about local businesses from: 1. The Internet – 47% (Search engines – 36%, specialty websites – 16% and surprisingly social media – 1%) 2. Newspapers – 30% 3. Word of mouth – 22% […]