Try segmenting your members by mindset.
Belonging to an Association Could Make You Happier
3 ways to foster a community within your association that makes happy members.
Is Hugging the Metric of Belonging? [Cartoon]
Related posts: Two secrets of engagement from an engaged member [on the MultiView blog] Are you filling your member’s love bucket? People like me join an association like this [on the AssociationMarketer blog]