3 ways to foster a community within your association that makes happy members.
Is Hugging the Metric of Belonging? [Cartoon]
Related posts: Two secrets of engagement from an engaged member [on the MultiView blog] Are you filling your member’s love bucket? People like me join an association like this [on the AssociationMarketer blog]
The Power of Picking a Target Audience
The smaller you can define your niche audience the better chance you have at reaching them, gaining their trust and meeting their needs. Sounds counterintuitive doesn’t it? We tend to take comfort in identifying large audiences of people who will want to buy our product. But, for must of us reaching a vast audience, at […]