Match your business goals, your project’s goals, your members’ goals with the right member research methodology.
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. -Steve Jobs, Business Insider In market research circles this comment comes up again and again. It is true. And it is not true. The true part: people don’t know what […]
For every question we have about our association’s business our members have the answer. To often we don’t get the answers we need because we either don’t ask the question or we ask the question in the wrong way with the wrong methodology. We tend to turn to surveys first because they are easy and […]