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We all talk about the importance of first impressions in dating and love. We even talk about first impressions in the hiring process. Less talked about is the significance of first impressions with members, customers, guests or attendees. Attention grabbing Experts say one of the new currencies of this decade is not money but attention. […]
Nearly every person in your organization shapes your association’s brand. This includes the traditional member facing roles like marketing, membership and business development. Did you know that it may also include roles like accounting or web development where they have direct contact with your members? We like to think the brand is owned by the […]