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January 21, 2020 By Amanda Kaiser

Use Member Mindset to Boost Engagement

Try segmenting your members by mindset.

Filed Under: Member Engagement Tagged With: famous, group, innovators, mentors, mindset, narrow category, psychographics, special interest group, target members

September 26, 2019 By Amanda Kaiser

To Mentor or Not To Mentor

Which kind of mentor do your members mean?

Filed Under: Association Value Tagged With: cliques, complexity, famous, long-time members, mentor, mentoring, sponsor, teaching

August 27, 2014 By Amanda Kaiser

Member Celebrities

The hills in LA are dotted with restaurants whose owners hope that a celebrity will walk through their doors. A celebrity citing gives their establishment the equivalent of thousands of dollars in advertising spend. The celebrity also legitimizes the restaurant; social proof that this is the place to be. Finally should the celebrity enjoy their experience […]

Filed Under: Association Brand Tagged With: celebrities, celebrity, famous, social proof, well known, word of mouth

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