Members have expectations based on the promises we make. Every promise kept is a step toward engagement.
There are certain ideas, institutions and freedoms that we Americans hold sacred. Cars, dogs and burgers and doctors as the authority are just some of them. Technology is about to turn all this, and more, on it’s ear. Self-driving cars may deliver the promise of less pollution, quicker drive times, lowered costs and offer more […]
Someone joins and they never use any of the benefits. It boggles the mind! Why would they spend the money to join and not even use what they paid for? When we think of why members join we think of the benefits list and all the intangibles we know they are getting. What we don’t […]