Set the right expectations and use them for your member’s benefit.
Members have expectations based on the promises we make. Every promise kept is a step toward engagement.
There are certain ideas, institutions and freedoms that we Americans hold sacred. Cars, dogs and burgers and doctors as the authority are just some of them. Technology is about to turn all this, and more, on it’s ear. Self-driving cars may deliver the promise of less pollution, quicker drive times, lowered costs and offer more […]