What should associations be doing to care for our member’s emotional lives as well as their professional lives?
Too often we marketers tell the story we want to tell not the story customers and members need to hear. A large hospital network in my area has billboards up all over town with this statement “A Passion for Robotic Surgery”. I imagine that the committee that approved this ad loves the message. It makes them […]
May the wind be the only product in your hair. Take a twirl through Harley Davidson’s print ads (Google: Images for Harley Davidson print ads) to see what they are really marketing. Harley sells motorcycles but they market experiences, a world view and a very strong identity that their customers aspire to. They tell the […]