We want to tell members about the newest product, service, or event available to them. Members just want their problems solved.
Members say if they don’t see value in the first few weeks or few months or even the first few days of their membership, they start ignoring the association’s communications. Here is how to avoid this.
We all wish for more marketing resources. Even the CMO of Nike with million of marketing dollars to spend probably wants more resources. There’s never enough. But even the smallest organization with a wallet-sized marketing budget can make a splash if they do two things right. 1. Tell the story your special member audience wants to hear 2. Get […]