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April 10, 2018 By Amanda Kaiser

Do Not Tell Members What You Want Them to Know

Do Not Tell Members What You Want Them to Know

We want to tell members about the newest product, service, or event available to them. Members just want their problems solved.

Filed Under: Association Marketing Tagged With: association marketing communications, email, email campaigns, email marketing, member marketing, member messaging

September 18, 2013 By Amanda Kaiser

Are Your Email Marketing Campaigns Compliant With The Law?

Here’s a guest post that I co-authored with Brian Slough, associate with Norris McLaughlin & Marcus for the Lehigh Valley Legal Blog: Electronic marketing campaigns, whether through email or social media, are an important tool for your business.  These campaigns can be vital in establishing, expanding, or maintaining your company’s public profile.  In today’s digital world, […]

Filed Under: Avoiding Business Problems Tagged With: CAN-SPAM, complience, email campaigns, email marketing, email messaging, email usage, legal issues

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