Over time we stop seeing all of the quirky, weird, slightly-lustrating things we do to members. Understand the term normalization of deviants and how this impacts your association.
Have you ever wanted to buy something but the website was confusing or the store clerk was disinterested or you couldn’t quite tell if the product would fit you from its description? Sites like Amazon.com have realized that small positive changes in user experience can mean millions of dollars more in sales. So take a […]