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June 29, 2017 By Amanda Kaiser

Design Comes Before Utility for Associations

Members notice the design of everything. Great design invites them to engage. Poor design stops them cold.

Filed Under: Association Marketing, Member Experience Tagged With: association value, barriers to use, design, engagement, first impressions, intuitive design, member engagement, membership value

January 13, 2014 By Amanda Kaiser

How Polished Is Your Association?

Associations run into credibly issues when they are not “polished” enough. There may be a certain design aesthetic missing from the website, emails and print materials. Perhaps they are running a web 1.0 site, or using HTML email incorrectly, or being inconsistent with the association’s logo and look across digital channels, print materials and signage. […]

Filed Under: Member Marketing Tagged With: association website, communication, credibility, design, dialogue, partnership

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