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September 24, 2019 By Amanda Kaiser

Long-Time Members Really Dislike This

Members think you should know how long they have been members.

Filed Under: Member Experience Tagged With: AMS, association website, creating a member experience, database, lapsed members, long-time member, long-time members, member belonging

September 30, 2014 By Amanda Kaiser

The Data You Have Can Not Help You… Much

What do you need to attract and engage more members? A better brand? A more compelling marketing story? Great marketing strategies? And perhaps some innovation in new product offerings? To help you do any or all of these things right you need to accurately and completely understand your member’s problems, goals, needs, options and emotional […]

Filed Under: Member Insights, Member Research Tagged With: big data, data, database, member insights, member research, qualitative member research, quantitative member research

December 30, 2013 By Amanda Kaiser

How Some Staff Work Negatively Impacts Members

Installing a new AMS, documenting internal systems and cleaning the database are top priorities for many associations. Projects like these are “administrative”. They are internally focused and generally are more about staff efficiency than the member experience. Is there a giant internal administrative project your association is working on? Or a list of  a bunch of little administrative […]

Filed Under: Organizational Strategy Tagged With: AMS, database, member benefits, member experience, member value

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