What is perhaps one of the most important things we can do as leaders? Reflect.
We tend to tell the stories we like about our business, such as: • We were the first to develop this product. • We have been around for 55 years. • We are the best, the premier, the leading authority and the only ones who provide this. • We have the best price, great quality […]
Associations run into credibly issues when they are not “polished” enough. There may be a certain design aesthetic missing from the website, emails and print materials. Perhaps they are running a web 1.0 site, or using HTML email incorrectly, or being inconsistent with the association’s logo and look across digital channels, print materials and signage. […]