Member feedback is great. Member criticism is not; it is not even helpful. Learn which is which.
It is easy to get caught up in why members are not joining, buying or attending. Instead find out why those who are engaged do engage.
We may have 500 members or 10,000 members or a 100,000 members. No matter our size we can’t focus with the same intensity on each and every member. So who do we focus on?